Aetna Plan Sponsor Communications · 2026 Year-End

Year-End Options for Your Remaining Allowance

Communications allowances reset on January 1. Approve a project this year and we start when you are ready.

See Your Options Request an Estimate

01 · How It Works

Three Steps From Idea to Kickoff

Choose What You Want

Pick a package, site upgrade or birthday program. For packages, choose a topic from our library or suggest a new one.

Approve the Estimate

Your MODHealth account manager sends a one-page estimate within two business days, a little longer for custom work.

Approve by December 16

Kick Off

We start when you are ready, beginning with a creative brief and timeline.

02 · Packages

Three Digital Packages at Fixed Prices

Approve by December 16 to use your 2026 allowance. Work starts when you are ready.

$50K

Engage

Explain one topic clearly and get members to act on it.

6-page interactive guide on a topic from our library
30 to 45 second stock video
Launch and reminder emails linking to both

$75K

Personalize

Match each member to the benefits that fit their answers.

Personalized quiz with results guide
30 to 45 second animated video
Launch and reminder emails linking to both

$150K

Sustain

Two topics, each with a guide and a video, on a branded hub.

Four-page microsite hub*
Two 6-page interactive guides, one per topic
Two animated videos, one per topic
Launch and reminder emails for each topic, linking to its guide and video

*Already have a site with us? We add both topics to it and include the Navigate upgrade instead of building a new hub. Same price.

Working with a smaller remaining allowance? Tell us the amount in the form and we will scope the right piece, whether that is one email or a full package.

Every package includes three rounds of revisions on each piece, Aetna brand standards, proofreading and QA, and account and project management. Emails deploy through Aetna's Salesforce, with a reminder to members who did not open the launch. Print mailers can be added once quantities are known.

03 · Topics

Choose a Topic From Our Library, or Bring a New One

More than 50 health and benefits topics built for Aetna plan sponsors. These are the most requested.

04 · Site Upgrades

Already Have a Site With Us? Upgrade It

Upgrades for MODHealth-built microsites. Add one to a package or choose it on its own.

$15K

Refresh

Keep the site fresh and easy to search.

Hero photo carousel on the home page
Quarterly home page banner tied to program highlights
Site search, with a quarterly report of what members are searching for

$35K

Navigate

Point members to what fits their needs.

Everything in Refresh
Pulse check: three quick questions on a topic like preventive care, with a clear next step based on the answers
Program page organized by member need, not program name

$55K

Connect

Connect members to the right care.

Everything in Navigate
Where to Go for Care tool: enter a zip code to see nearby in-network urgent care and preferred providers
Program and video spotlight module on the home page

05 · Preventive Care Birthday Programs

Already Send Printed Birthday Cards With Us? Add Email, Video or Both

Two ways to extend the preventive care program you already run, both built on Aetna member data.

Personalized Birthday Email

$50Kper year

Lands on the member's birthday, personalized by name
Optional preventive care checklist: what is complete and what is still due
Full engagement and completion analytics
Written, designed, built and deployed by MODHealth

Runs alongside your printed card. Email reaches members opted in to Aetna Health communications; print reaches everyone. Aetna Data Sciences fees additional.

Birthday email with a preventive care checklist shown on two tablets

Personalized Preventive Care Video

A year-in-review video that greets each member by name
Calls out their open preventive care gaps and links to schedule
Delivered by a QR code mailer to enrolled employees and spouses, no opt-in needed

Priced for each plan sponsor, based on the number of enrolled employees and spouses. Aetna Data Sciences fees additional.

Video frame greeting a member by name — For Illustration Only

Year-End Options for Your Remaining Allowance

Three Steps From Idea to Kickoff

Choose What You Want

Approve the Estimate

Kick Off